Gold Reef Diamond

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Regardless of the reasons why, we completely understand that selling your Diamonds & Diamond Jewelry can be emotional & stressful.

Our experienced Diamond Buyers are professional & very personable. And all transactions are private & confidential. Our conveniently located stores are calm, comfortable, clean & secure. From large diamonds to small, we treat everyone with the same amount of undivided attention & professional courtesy. We strive to build lasting relationships with our clients and we are here to help you in making your decision so that it is the right one for you.

You have a friend in the Diamond Business

Our family has been involved in the Diamond & Jewelry Industry for generations, where we owned several diamond cutting factories in Southern Africa. We buy diamonds of all shapes, sizes & qualities, whether they are loose or set in jewelry. With our worldwide network in the Diamond & Jewelry Industry, you can be confident that we will offer you the highest payout prices for your Diamonds & Diamond Jewelry. And with our extensive knowledge, and years of hands-on experience, you can be rest assured that your Diamonds & Diamond Jewelry are in the most experienced hands.

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Wondering what your diamond is worth?

Let our expert Gemologists assist with grading your diamonds. We will authenticate and evaluate your diamonds to ensure that you will receive the highest payout when selling your loose diamonds or diamond jewelry. We will provide you with all the options available to you, to help you make the best decision when it comes to selling your diamonds or diamond jewelry.

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How It Works

  • Bring in your Loose Diamonds, Diamond Jewelry or Engagement Ring to one of our convenient locations. Please bring in any diamond certificates or relevant paperwork that accompanies your diamonds, as these will help with the evaluation process.

  • Using the latest technology & years of experience, our expert Gemologists will authenticate & grade your diamonds. All diamonds are evaluated directly in front of you, your diamonds never leave your sight.

  • With no obligation to sell, YOU decide if the price is right for you. Then walk out with INSTANT CASH! Completely assured that you have received the maximum payout for your loose Diamonds, Diamond Jewelry or Diamond Engagement Ring! Receive Premium Payouts for Diamonds that are 2 carats and larger!


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We’d love to hear from you!

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If you’re unable to leave your home or feel anxious about doing so. no worries. we’ll come to you! Try our Concierge Services, for In House. Pick Up. Mail In or Drop off Services. Making the process as smooth and stress free as possible.

  • Pick Up Service

  • Drop Off Service

  • In House Service

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Our Stress-Free Guarantee

Our Evaluations are FREE & there is NO OBLIGATION TO SELL. We are State Licensed & Insured. We will beat the price of any written competing offer from any State Licensed Gold Buyer. We stand by our claim, that we pay “Top Dollar for your Diamonds, Gold & Jewelry”.

We recognize & appreciate your beautiful jewelry. We thoroughly evaluate each piece, to ascertain the most value we can pay you for your Gold, Diamonds & Jewelry. We go above & beyond simply the weight and metal, and assess each piece based on its inherent worth. This ensures that you receive the maximum price for your Gold, Diamonds & Jewelry.

Our Promise to you

Our personalized service & outstanding communication assures our clients of reliable & knowledgeable communication throughout the entire process. We welcome your questions, & assure you of our full attention. We know this is a big decision for you & not always an easy one to make, but we will be there for you, every step of the way. We strive to build lasting relationships with our clients, and our returning customers are testimony to this. Our primary goal is for you to receive the highest cash payout amount & feel confident & secure in the fact that your Diamonds, Gold & Jewelry will be handled in a safe & secure environment.

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Things To Do With Your Cash

Imagine having some extra cash! You can now buy that new car, a new laptop, pay for your kid’s college tuition, renovate your home, or simply pay your bills! How about taking a long-awaited Dream Vacation!!


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I chose to use Gold Reef Gold Buyers because of the convenience to where I live and how easy the process was to sell my jewelry, and that’s the main reason why I keep coming back. Victoria H.

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LocationsGold Reef Gold Buyers

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  • Monday – Friday
    10:00am – 5:00pm
  • Saturday
  • Sunday
Call Us 24/7