Regardless of the reasons why, we completely understand that selling your Diamonds & Diamond Jewelry can be emotional & stressful.

Our experienced Diamond Buyers are professional & very personable. And all transactions are private & confidential. Our conveniently located stores are calm, comfortable, clean & secure. From large diamonds to small, we treat everyone with the same amount of undivided attention & professional courtesy. We strive to build lasting relationships with our clients and we are here to help you in making your decision so that it is the right one for you.

Our family has been involved in the Diamond & Jewelry Industry for generations, where we owned several diamond cutting factories in Southern Africa. We buy diamonds of all shapes, sizes & qualities, whether they are loose or set in jewelry. With our worldwide network in the Diamond & Jewelry Industry, you can be confident that we will offer you the highest payout prices for your Diamonds & Diamond Jewelry. And with our extensive knowledge, and years of hands-on experience, you can be rest assured that your Diamonds & Diamond Jewelry are in the most experienced hands.

Wondering what your diamond is worth?

Let our expert Gemologists assist with grading your diamonds. We will authenticate and evaluate your diamonds to ensure that you will receive the highest payout when selling your loose diamonds or diamond jewelry. We will provide you with all the options available to you, to help you make the best decision when it comes to selling your diamonds or diamond jewelry.

How It Works

Selling your jewelry with us is safe, secure & stress-free! GUARANTEED! You will find our stores clean, calm & convenient.

  • Bring in your Estate, Designer, Diamond, Vintage or Gemstone Fine Jewelry to one of our convenient locations. Please bring in the original packaging, if possible, & any applicable documentation or certification, as this helps in the verification process.

  • Using the latest technology & years of experience, we verify & evaluate your jewelry, piece by piece. Our team of experts will inspect and test your jewelry on the spot, directly in front of you, your jewelry will never leave your sight.

  • With no obligation to sell, you can then decide for yourself whether to sell or hold onto any sentimental pieces. Once you are happy with our offer, we will pay you on the spot! Walk out with INSTANT CASH, completely assured that you have received the maximum payout for your Estate, Designer, Diamond, Vintage or Gemstone Fine Jewelry.



    We'd love to hear from you!

    Our Stress-Free Guarantee

    Our Evaluations are FREE & there is NO OBLIGATION TO SELL. We are State Licensed & Insured. We will beat the price of any written competing offer from any State Licensed Gold Buyer. We stand by our claim, that we pay “Top Dollar for your Diamonds, Gold & Jewelry”.

    We recognize & appreciate your beautiful jewelry. We thoroughly evaluate each piece, to ascertain the most value we can pay you for your Gold, Diamonds & Jewelry. We go above & beyond simply the weight and metal, and assess each piece based on its inherent worth. This ensures that you receive the maximum price for your Gold, Diamonds & Jewelry.

    Our Promise to you

    Our personalized service & outstanding communication assures our clients of reliable & knowledgeable communication throughout the entire process. We welcome your questions, & assure you of our full attention. We know this is a big decision for you & not always an easy one to make, but we will be there for you, every step of the way. We strive to build lasting relationships with our clients, and our returning customers are testimony to this. Our primary goal is for you to receive the highest cash payout amount & feel confident & secure in the fact that your Diamonds, Gold & Jewelry will be handled in a safe & secure environment.

    Things To Do With Your Cash

    Imagine having some extra cash! You can now buy that new car, a new laptop, pay for your kid’s college tuition, renovate your home, or simply pay your bills! How about taking a long-awaited Dream Vacation!!


    I chose to use Gold Reef Gold Buyers because of the convenience to where I live and how easy the process was to sell my jewelry, and that’s the main reason why I keep coming back. Victoria H.

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