Where price matters.

Sell with confidence.

For over 60 years,
our family has been involved in
every facet of the

  • Gold,
  • Diamond &
  • Jewelry Industry.

Global experience, community values

Our experience & expertise spans many continents, but our family values & strong sense of community bring us directly into the heart of our neighborhood, serving our local community. Come & see for yourself why we are the recognized buying authority on Diamonds, Gold, Silver, Estate, Antique, Vintage & Designer Fine Jewelry.

What We Buy

We buy all Diamonds, Gold, Jewelry, Coins & Silver. Our specialty lies in Estate, Vintage, Antique, Designer & Fine Diamond Jewelry.

How It Works

Selling your jewelry with us is safe, secure & stress-free! GUARANTEED! You will find our stores clean, calm & convenient.

  • Bring in your Estate, Designer, Diamond, Vintage or Gemstone Fine Jewelry to one of our convenient locations. Please bring in the original packaging, if possible, & any applicable documentation or certification, as this helps in the verification process.

  • Using the latest technology & years of experience, we verify & evaluate your jewelry, piece by piece. Our team of experts will inspect and test your jewelry on the spot, directly in front of you, your jewelry will never leave your sight.

  • With no obligation to sell, you can then decide for yourself whether to sell or hold onto any sentimental pieces. Once you are happy with our offer, we will pay you on the spot! Walk out with INSTANT CASH, completely assured that you have received the maximum payout for your Estate, Designer, Diamond, Vintage or Gemstone Fine Jewelry.



    We'd love to hear from you!

    Our Stress-Free Guarantee

    Our Evaluations are FREE & there is NO OBLIGATION TO SELL. We are State Licensed & Insured. We will beat the price of any written competing offer from any State Licensed Gold Buyer. We stand by our claim, that we pay “Top Dollar for your Diamonds, Gold & Jewelry”.

    We recognize & appreciate your beautiful jewelry. We thoroughly evaluate each piece, to ascertain the most value we can pay you for your Gold, Diamonds & Jewelry. We go above & beyond simply the weight and metal, and assess each piece based on its inherent worth. This ensures that you receive the maximum price for your Gold, Diamonds & Jewelry.

    Our Promise to you

    Our personalized service & outstanding communication assures our clients of reliable & knowledgeable communication throughout the entire process. We welcome your questions, & assure you of our full attention. We know this is a big decision for you & not always an easy one to make, but we will be there for you, every step of the way. We strive to build lasting relationships with our clients, and our returning customers are testimony to this. Our primary goal is for you to receive the highest cash payout amount & feel confident & secure in the fact that your Diamonds, Gold & Jewelry will be handled in a safe & secure environment.

    Things To Do With Your Cash

    Imagine having some extra cash! You can now buy that new car, a new laptop, pay for your kid’s college tuition, renovate your home, or simply pay your bills! How about taking a long-awaited Dream Vacation!!


    I chose to use Gold Reef Gold Buyers because of the convenience to where I live and how easy the process was to sell my jewelry, and that’s the main reason why I keep coming back. Victoria H.

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