All of our Designer, Estate & Vintage Jewelry are offered at


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For over 60 years,
our family has been involved in
every facet of the

  • Gold,
  • Diamond &
  • Jewelry Industry.

Global experience, community values

Our experience & expertise spans many continents, but our family values & strong sense of community bring us directly into the heart of our neighborhood, serving our local community. Come & see for yourself why we are the recognized buying authority on Diamonds, Gold, Silver, Estate, Antique, Vintage & Designer Fine Jewelry.

What We Buy

We buy all Diamonds, Gold, Jewelry, Coins & Silver. Our specialty lies in Estate, Vintage, Antique, Designer & Fine Diamond Jewelry.

Our Stress-Free Guarantee

Our Evaluations are FREE & there is NO OBLIGATION TO SELL. We are State Licensed & Insured. We will beat the price of any written competing offer from any State Licensed Gold Buyer. We stand by our claim, that we pay “Top Dollar for your Diamonds, Gold & Jewelry”.

We recognize & appreciate your beautiful jewelry. We thoroughly evaluate each piece, to ascertain the most value we can pay you for your Gold, Diamonds & Jewelry. We go above & beyond simply the weight and metal, and assess each piece based on its inherent worth. This ensures that you receive the maximum price for your Gold, Diamonds & Jewelry.

Our Promise to you

Our personalized service & outstanding communication assures our clients of reliable & knowledgeable communication throughout the entire process. We welcome your questions, & assure you of our full attention. We know this is a big decision for you & not always an easy one to make, but we will be there for you, every step of the way. We strive to build lasting relationships with our clients, and our returning customers are testimony to this. Our primary goal is for you to receive the highest cash payout amount & feel confident & secure in the fact that your Diamonds, Gold & Jewelry will be handled in a safe & secure environment.

I chose to use Gold Reef Gold Buyers because of the convenience to where I live and how easy the process was to sell my jewelry, and that’s the main reason why I keep coming back. Victoria H.

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Your Gold, Diamonds & Jewelry are in good hands. Our family has been involved in the Diamond & Jewelry Industry for over 3 generations, and dates back over 60 years, where we operated several diamond cutting factories in South Africa. With our worldwide network in the Diamond & Jewelry Industry, you can be confident that we will offer you the highest payout prices for your Gold, Diamonds & Jewelry. And with our extensive knowledge, and years of hands-on experience, you can be rest assured that your Gold, Diamonds & Jewelry are in the most experienced hands.